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Case Study / 042026
§ Case Study / 04 — Zillow

Zillow iBuyer Wind-Down

What I learned from being kept through a shutdown.

Role
Enterprise Account Manager
Year
2021 – 2022
Stack
Enterprise sales · Accenture Root® · team leadership
§ 01The Situation
Q4 2021. Zillow Offers was imploding — $500M+ in losses, the entire iBuyer division being wound down. Thousands of employees facing layoffs in real time. The managers who stayed needed to keep their teams producing through uncertainty that compounded weekly.
§ 02The Bet
During a crisis, the managers who stay aligned and producing are the ones who get kept. Panic compounds — it spreads through teams, kills output, and makes the layoff list longer. The bet was that steady operation through chaos would be its own argument for retention.
§ 03The Work
The job during the wind-down wasn't different from the job before it. That was the point:
  1. Led a 6-person team through $40M+ in transaction volume.Enterprise account management at scale, during a quarter where the company was publicly falling apart.
  2. Accenture Root® certified facilitator.Ran weekly alignment sessions that kept the team focused on execution, not speculation. Structure was the antidote to panic.
  3. Maintained close rates +18% above team average.Production didn't drop during the wind-down. That was the point — the work was the argument for staying.
  4. Retained and transferred to Zillow Rentals Enterprise.When the division shut down, I was one of the managers kept. Moved to the enterprise rentals portfolio.
§ 04The Outcome
Team stayed aligned through the shutdown. Close rates held at +18% above average. I was one of the managers retained and transferred to Zillow Rentals Enterprise, managing a $10M+ portfolio.
Transaction volume
$0M+
Enterprise portfolio managed through the iBuyer wind-down.
Close rate vs. avg
+0%
Maintained above-average production during a company crisis.
Portfolio retained
$0M+
Transferred to Zillow Rentals Enterprise after the shutdown.
§ 05 — Over Coffee

Most of my peers got laid off that quarter. I watched it happen in real time. It shaped how I think about operating through uncertainty.

— You don't learn crisis management from a case study. You learn it from a quarter where the case study is happening to you.