About
I’ve sold AI and I’ve built it. Now I’m moving into product.
§ 01 — The short version
I spent ten years in sales and sales leadership. I sold to REIT executives at Zillow, rebuilt a sales org at My Legal Academy, and advised proptech founders through my own consultancy.
Then I started building AI tools myself. Today I'm the only builder on a set of AI systems that a venture firm's partners use every day, and I run OPAL, a strategy analysis product I built alone.
§ 02 — Why product
The part of the job I kept choosing was the product part: deciding what to build, setting the bar with the people who will use it, and watching whether they come back.
I've done that solo and as a contractor. I want to do it on a team, full time, for users who need the AI to be right.
§ 03 — What GTM taught me about product
- I start from a number the user already believes.At My Legal Academy, the ROI case worked because it started from a firm's own average retainer. On the VC engagement, the 80% target works because the partners set it.
- I name the weakest assumption first.Every business case I have owned listed what would prove it wrong. I write AI specs the same way: what would make this wrong, and how we would find out.
- I let the customer cut scope.A client took pricing out of my v1 spec, and he was right.
- I treat the bill as a product metric.An OPAL report costs about fifty cents because I routed models for cost from the start, and I still watch that number.
§ 04 — Background
- Now
- AI contractor on a confidential VC firm engagement. GTM Advisor at Lithex. AI evaluation work on contract through Huzzle. Founder of OPAL.
- Before
- Product and business case at Fulcrum GT’s Startup Lab, summer 2026. Director of Sales at My Legal Academy. Enterprise AE and sales manager at Zillow. Founder of Modern Agent, a GTM consultancy for proptech startups.
- Education
- Kelley School of Business MBA, Class of 2027 (Entrepreneurship & Corporate Innovation). BA, Metropolitan State University of Denver. First-generation college and graduate student.
- Community
- Mentor and judge for the KDPMA AI Product Innovation Challenge. Reaching Out MBA (ROMBA) Fellow. President of Out at Kelley. I coach MBA classmates through consulting case interviews.
- Tools
- Claude Code, the Anthropic API, Python, SQL, Next.js. Excel for the models, and a CRM for everything else.
§ 05 — What I'm looking for
A PM seat on an AI product team. I'm based in Chicago and open to relocating for the right one.
If we talk, ask me about the evals, the tradeoffs, or the code.